Jingle Punks: The Punks Of The Industry

Author: 
Isabella King, GRAMMY Camp LA 2015

After the 72 GRAMMY Camp students filed out of the Recording Academy on the fourth day of the program, they went to their assigned groups for separate field trips. One group, aptly named the “orange group” for their orange wristbands, ventured to Jingle Punks Music, a licensing and publishing company in Santa Monica, California. There, the students toured the studios, led by John Bicknell, where jingles and music for commercial or television were being made. After the quick tour of the office, students went inside the office’s conference room and asked Miles Kennedy, Phil Horlings and James Tanner questions about what they do and what it is like to work in such a creative field.

The interior design in the office space is gorgeous, including lighting from artisanal light bulbs and an open workplace where everyone works next to each other, allowing collaboration. In the studio, each composer had their own office where they can work on their own with Pro Tools. Most of the composers were hesitant to let the students look into their office and see what they were working on but they warmed up and talked to the students about what they did and their specialized fields.

During the discussion between the students and employees, Kennedy, Horlings and Tanner talked about how the company got started and their process when they get hired for various projects by companies such as Meow Mix. Getting their start from putting music behind reality television, Jingle Punks is now owned by the company ole. The company works in the sense that if a brand has a specific idea for an ad but cannot think of a song, they will go to Jingle Punks to produce the music. However, a lot of the times, they are asked to sound like the Black Keys as close as possible, making them push the limits.

Students asked questions about how they could get involved with Jingle Punks whether they are a songwriter or a bassist. The company, however much work they have done with big brands, still encourage artists, such the students at GRAMMY Camp, to submit their work to add to the database the company maintains. They also encouraged students to acquire publishing deals to be able to share their content more easily. Before saying their goodbyes, they tell the students to have a good skill set and always agree to a job.

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