The Leader of The Village

Author: 
Courtney Stanley, GRAMMY Camp LA 2017

On Thursday, July 20th, members of the Los Angeles Chapter Board of the Recording Academy came to have lunch with GRAMMY Camp LA 2017 at the USC Thornton School of Music. All of the campers were served an abundance of summertime BBQ classics such as pulled pork, potato salad, and lemonade, then sent off into their groups, numbered between one and 10. I was lucky enough to be grouped with the CEO and owner of The Village recording studio, Jeff Greenberg.

Greenberg’s journey into the music industry is an unorthodox tale. Greenberg started out working in his father’s store, folding women’s undergarments. Then, he moved to working at a department store, folding even more women’s undergarments. As fate would have it, the eighteen-year-old Jeff Greenberg was given a proposition by a friend to manage an upcoming rock band. From there, Greenberg managed the band and the band was given a $500,000 deal. The drummer of Greenberg’s band was shot multiple times and not long after the shooting, the band fell apart. While Greenberg was in search of other work, the agent that gave Greenberg’s band the deal was gracious enough to let him work at concerts as an ice bucket boy, filling up buckets of ice and putting sodas in them. Just by working at the concerts, he was able to work his way up the ladder to producing and promoting concerts. Then in 1995, Greenberg started at Village Records. Now, in 2017, he is now the head of one of the most successful studios in the world.

Being able to have lunch with a CEO of a studio, we were able to pick his brain to find out the secrets to making it in the music business. Some of the key advice Greenberg gave us is to show up and work hard. Just showing up to a studio, or concert, or event, opportunities will always arise and to take advantage of opportunities by working hard. Another important factor in being successful in the music industry is to have good energy. If you have good energy, people will be instantly attracted to you and want to get to know you.

Greenberg also gave us insight into how he runs his company. His main goal as the CEO of The Village is to serve the artists. Greenberg preaches about the importance being of accurate and having the highest quality products and artists in his building.

Our lunch concluded with Greenberg welcoming us GRAMMY Campers to visit the iconic Village Recorder studios. Being able to talk and eat with some of the most important people in the Recording Academy was an incredible experience not just for me, but for all the other campers as well. It was fuel to further our careers. 

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